Something we always preach here at Social Media Creative, is the three E's. These are three elements that we always make sure are infused into our client's social media posts as well as our own content. We wanted to share these with you today as we believe that the key to social media is providing value to your followers, which will in turn encourage engagement and support over time from your community.
Introducing our Three E's to Success:
- to add greater value or significance to
- to supply with abundance of anything desirable
- to make finer in quality, as by supplying desirable elements or ingredients
It is all about value, value, value! If you can provide your community with valuable content, then they are going to keep coming back, checking in, engaging, supporting. Your community is using social media for all sorts of different reasons, and there are more and more individuals, businesses and personal brands utilising social media everyday. To really stand out and cut through the clutter, you need to truly be enriching the lives and experiences of your followers.
'But, how do you do it?' You might be asking... Consider the following:
- What is your area of expertise, what are you good at, what does your business do?
- Become the go-to profile for your niche. Share chunks of wisdom on your field, if you are an online fashion retailer, why not share styling or wardrobe-building tips for your market? You could put these tips into branded graphics, or write them in the caption and use a hero image to attract attention.
- Write blog posts with step-by-step guides on relevant topics that your followers might find interesting and useful, share these blog posts on your social networks- this is content that will drive traffic to your own website, instead of sharing links to other websites.
- Is something exciting, new or entertaining happening in your industry that your community would benefit from reading?
- Staying on top of industry trends is just as important for a hairdresser as it is for a chef or personal trainer.
- There is always something happening, changing or innovating- do your best to be one of the first to share the information with your followers.
- Could you create a free resource for your following to download?
- You may have heard of a free opt-in, but have you tried it? Creating a useful resource for your community to download and put to use can be a powerful way to not only build your database, it is also a great way to have original content to share on social media.
- You can add a call to action to your Instagram and Facebook posts, giving your followers a reason to click through to receive the free download.
- This will make sure you can increase your leads using social media, then it is up to you to keep in touch with your email database and convert those leads into sales.
- to hold the attention of pleasantly or agreeably; divert; amuse.
- to provide amusement for (a person or audience)
We believe that sometimes businesses forget why social media started in the first place, social media is just that- social. People jump on to connect and catch up with friends and family, work colleagues and old school friends- they don't actively decide to join up or log on to be sold to by businesses.
In order to engage your audience, you need to entertain them- add value to their newsfeed, rather than interrupt it with promotions and gimmicks. Before posting on social media, check the following:
- Is your post created with the needs and emotions of your ideal client/customer/reader in mind?
- If you were scrolling through your news feed, would you want to see the post?
- Is the post, fun, memorable, tugging on the heart-strings, humorous, valuable?
- Are you sharing something that is interesting to read, listen to or watch?
- Will you be enhancing your followers experience on social media by sharing the post, or annoying them?
- Try to work on a 80/20 rule- 80% value, 20% promotional
Are you looking for ways in which to find this content? Here are some places to try looking:
verb (mainly transitive)
- (also intransitive) to impart knowledge by formal instruction to (a pupil); teach
- to improve or develop (a person, judgment, taste, skills, etc)
For this part, you really need to consider why your follower has clicked 'Follow' or 'Like' on your profile in the first place. What is it that you have to offer, how can you help your community? Are they after information on your services, products or venue? Are they following you for inspiration for improving their own business?
Without over sharing and giving away all of your secrets, there are ways to deliver nuggets of wisdom, which will result in your followers wanting more. The theory behind this is, if you can provide your following with education on your area of expertise as part of your social media content, that when it comes to packaging this information and selling it, that spending their money with you is a no-brainer.
Whether it be a downloadable, service or physical product, your community values your knowledge and trusts you- this all comes together with the above points and providing your audience with value. It is all about doing so with a grand-plan in mind, being strategic and effective with what you chose to share and how frequently you share with your community. Consider this strategy with regards to Facebook Groups too, as it is important that you are sharing and contributing to these groups with your strategy in mind (otherwise you could be waisting your precious time).
So, what are some creative ways to educate your audience?
- Create infographics on relevant topics, or visit Daily Infographic for ideas
- Design branded quotes or information snippets and share them with extra tips
- Write blog posts with in-depth instructions on something that aligns with your business
- Share your knowledge and experience in Facebook Groups, contribute regularly and become known as the go-to person in your niche.
- Share 10 second chunks of wisdom on Snapchat with your followers, leave them wanting more.
- Consider putting together a Linked In Pulse article on a chosen topic.
- Put together some data or statistics on your field of interest
- If you have the time, do your research and approach some well-known blogs that align with your values and strategy about doing a guest blog post for them. This is great content to share on your social media platforms and an effective way to increase traffic to your website and grow your own audience.
In conclusion, it is all about enriching the online experience with your community- this is a big part of our philosophy. Think about social media as a platform not only for finding and engaging with your potential customers, but for being social with them, joining in the fun and providing them with the information they need in order to make a decision to spend the money with you.
People are savvy these days, they do not want to be constantly sold to and they do their research. Stay ahead of the competition by becoming the go-to-resource in your field and carve out your niche by crafting your content with your ideal customer/reader/follower in mind, every time.
Do you have any questions, comments or anything to add? We would love to hear from you! Drop us a line in the comments section below.
Do you have a friend or colleague that you think might benefit from this post? Please feel free to share it with them, click on the Share button- thank you in advance for your support.