6 Tips For using Snapchat for business

snapchat tips for business

Hooray, you have joined Snapchat- welcome! Your day is about to get just that little bit more fun. If you haven't yet, maybe take a read of my other blog post, which gives you 5 Reasons To Join Snapchat. 

A Comscore.com report shows findings that Snapchat is now the third most-popular social application among millennials (18-34 year olds), so I believe that you have made a wise decision in jumping on board and giving it a go. 

To start out with, the app can be a little confusing, so I wanted to help you out with some simple tips & tricks help you up your Snapchat game. 

1. Choose the right username

Don't find this one out the hard way- once you enter and save your Username, it can not be changed. If you are unhappy with your Username you will need to delete your account and start again, this is for security reasons. Make sure you are pleased with your name as this is what you will be passing on to your community in order to find you on Snapchat. Something simple and easy to spell, as well as relating to your business or personal brand would be favourable. 

2. Drive "Friends" (followers) to your Snapchat profile through other channels

Snapchat is different from other social networks, in the way that there is no real search function so your Friends need to add you by typing in your Username.  This is why it is important to have a user-friendly Username to make this process simple for people to add you. 

You will need to give your community more than one chance to see that firstly you are on Snapchat and secondly, how they can find you. Doing a few posts here and there on your other networks (Instagram & Facebook for example) and including your username is a start. Adding it to your email signature is another idea, along with your social media bios, blog and/or website. 

3. Add videos and images to your 'story' rather than sending it to individuals

Your story is made up of updates you post, over a 24 hour period. They can be 10 second videos or images and posted throughout the day- creating a 'story' of your day to day life. So, each snippet of your day, from morning exercise to the commute to work, then behind the scenes as you launch a product, sign for a delivery, your thoughts on a hot topic etc., are all collated together to form a story that you share with your Friends. 

I believe that this tip is particularly important as a business or personal brand using Snapchat. Building a Story over 24 hours is much more effective than sharing a update that will disappear as soon as the receiver views it (a direct Snap can only be viewed once before it is deleted). 

snapchat tips

 

4. When travelling, use the Geo-Filter 

A fun and engaging way to use Snapchat is to make the most out of the various filters, including the geo filters. Particularly when attending a main event or travelling to a destination, if your location settings are on Snapchat is able to pick up where you are and apply a filter for you to let your audience know where you are in the world. For example of a location filter, see below: 

More recently events such as festivals and conferences or calendar events (think Easter, St Patricks Day etc) will have designed their own geo-filter, so make sure to check when you are snapping away. 

How you do it:

Step 1- Take your photo or video in Snapchat
Step 2- Before posting or adding to your story, swipe the screen left with your finger. Your will go through a few different filters (black and white, vibrancy, speed & time) before coming to the geo-filter. 
Step 3- Select your desired filter and add the post to your story... Easy!

5. Show your followers the real story behind your brand

One of the main things I am loving about Snapchat so far is that it really lifts the curtain and shows you what goes on in the day to day lives of my favourite bloggers, online personalities and businesses. I feel like I have gotten to know the people I follow and respect so much more now, rather than just seeing their edited highlight reel on Instagram. 

Snapchat is raw, unedited, in real time and fun to use- so make sure that is how you approach it. Don't worry too much about how you set the scene, frame your flat lay or what your background looks like. Just jump into it, be authentic in your voice and what you share, but at the same time be strategic. Know why you are on the platform, what you want to get out of it and the type of content that you want to share in order to make the most out of your presence. 

Along with every other network, being on Snapchat takes time, so you need to make sure your time is being well spent. 

6. Don't be shy, ask for feedback 

Another element of Snapchat I am finding is that although I am having my story viewed, commenting or "Snapping back" from my followers doesn't happen as often as it does on Facebook or Instagram. Although that part of it does tend to save time, it is difficult to know whether or not your community is enjoying what you share daily. 

So why not reach out and ask for feedback?  
Ask your online audience: 'Are you enjoying what I am posting? What do you want to see more, or less of?' 

Take their responses on board and have a play around until you find that perfect balance between personal, lifestyle and work life. 


Are you on Snapchat?
Are you loving it, hating it, or not even getting it?
I would love to hear about your experience, feel free to drop a comment below
& be sure to include your Snapchat Username so that we can find you!

You can find me here: chloe_waugh14